All Articles

Is Cultural Exemption That Big a Deal for NAFTA?

  • By Amsa Yaro


Is Cultural Exemption That Big a Deal for NAFTA?

Dairy has been the major talks during the on-going NAFTA negotiations on Canada- U.S Free Trade Agreement. However, one part that doesn’t seem to get as much fanfare is the Canadian Cultural Protections. 

Since 1988, Canada took a stand ensuring that Canada’s cultural industries i.e. the publishing, broadcasting and film production have been protected. This to allow Canadian created content to dominate the air waves in every Canadian platform. But as it was drafted in the eighties, even the amendments did not forsee the rise of online streaming and services cracking through the agreement.

However, Prime Minister, Justin Trudeau calls the cultural exemption a red-line that would not be crossed. "It is inconceivable to Canadians that an American network might buy Canadian media affiliates whether it's newspapers or TV stations or TV networks,” says Trudeau, during a transit announcement in Vancouver. “It would be a giving up of our sovereignty and our identity and that is something that we will simply not accept..."

Canadian Radio Broadcaster, Alan Cross believes that all who have an interest in the music and arts industry should keep an eye on NAFTA. As airwaves are regulated by CRTC (Canadian Radio-television and Telecoomunications Commission), at least 35% of popular music played by commercial, community, campus or native radio should fall under the Canadian MAPL (music, artist, performance, lyrics) requirement. But would this be same if a change is made pertaining the cultural protection Canada enjoys? Would the airwaves turn into a battlefield for cultural identity? Would Trudeau’s stand on the exemption be a deal breaker as negotiations seem turbulent enough for Canada?

It shall be interesting to watch as the 3oth of September looms ahead. That is the deadline for the agreement to be delievered to Congress if Canada, Mexico and United States want a signing ceremony before Mexico's government change of hands on Dec 1, 2018.

More articles: Alan Cross’s A Journal of All Things Music


                         Toronto Star





    The London Music Office embarked on its initial journey to understand…

    Read Full Article

Popular Articles

More Articles

You Might also Like…

  • RBC Emerging Artist Program

    RBC Emerging Artist Program

    Canada’s Walk of Fame is looking for the country’s best young musicians through the RBC…

  • Vote for the 2020-2023 Multi-Year Budget!

    Vote for the 2020-2023 Multi-Year Budget!

    The City of London is undertaking the Multi-Year Budget for 2020-2023, and the city wants to hear your…

  • Applications Open for Allan Slaight Juno Master Class

    Applications Open for Allan Slaight Juno Master Class

    Submissions for the 2019/2020 Allan Slaight JUNO Master Class are now open! The Canadian Academy of…

  • Park Jam Brings 7 Days of Live Music

    Park Jam Brings 7 Days of Live Music

    Your September calendar just filled up as Park Jam announced 7 days of live music programming along…

  • Calling All Volunteers

    Calling All Volunteers

    Volunteers are the backbone of so many great festivals and are critical to a successful event. Not only…

  • Benefit For Local Drummer

    Benefit For Local Drummer

    As London continues to be seen across Canada - and beyond - as a music city, the grassroots evidence…

Mailing List

Sign up to receive our newsletter highlighting the latest industry news, upcoming events, resources, workshops and more in London.

Mailing Address Information
Mailing Address Information Submit Button
We value your privacy, never share your information and you can opt out at any time.