News

We are thrilled to announce the first panel at The City of Music Conference taking place on March 31st at RBC Place London. 

Driving Recovery Through Music Tourism will feature an incredible list of speakers including; Beth Potter (President & CEO, Tourism Industry Associaiton of Canada), Cheryl Finn ( General Manager, Tourism London), Erin Benjamin (President & CEO, Canadian Live Music Association) with moderation by London's own, Mercedes Caxaj (Artist Director, Sunfest-London Committee for Cross Cultural Arts). 

Driving Recovery Through Music Tourism

Music Tourism is a vital part of any destination marketing organization. Music tourists are known to travel far and wide to catch their favourite artist and spend the necessary dollars along the way. While many may only think of the busy summer festival season, music draws tourists 365 days a year with brick-and-mortar venues building audience capacity year-round. How can your community attract investment through music tourism? Learn from a panel of industry heavy hitters on the impact music can have on your local tourism industry.

Secure your ticket here. Space is limited!

We would like to thank the City of London Community Recovery Network for their support with this important event.