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#ForTheLoveofLIVE


  • By Cory Crossman


ShArE


#ForTheLoveofLIVE

The Canadian Live Music Association says "Get Ready to Make Some Noise"

#ForTheLoveOfLIVE is an awareness campaign to bring attention to the damage COVID-19 shutdowns have caused Canada’s live music industry – the artists, festivals, venues, promoters, clubs, concert halls, arenas, talent agencies, unions and many others working in the supply chain that connect Canadians with extraordinary live music experiences.

We know how much live music means to you and we encourage you to join the CLMA by adding your voice to support your favourite artists, local venues, friends, families and neighbours working in the live music industry. Make some noise!

Read the press release HERE

Want to participate? Follow the CLMA on socials, share their digital assets found HERE, or share your own photos and tag the CLMA with #ForTheLoveOfLIVE


Download one of the CLMA's digital toolkits to help spread the word!
I am a Fan
I am an Artist
I am an Industry Member


Engage with your local MP using the CLMA sample letter.
Become a #ForTheLoveOfLIVE partner by emailing the CLMA your logo.

Why #ForTheLoveOfLIVE

It is now fully understood that live music will be among the last to recover, and that “when” remains unknown. Venues have closed their doors and many will never reopen. This is a significant loss to the cultural fabric of our nation that cannot be reversed without action today. We want to ensure live music remains at the forefront of recovery conversations.

Before March 2020, the Canadian live music industry provided 72,000 jobs and contributed approximately $3 billion to the national GDP. Since March 2020, the industry has reported:

“As venues close, every single day jobs are lost… continuing to stay viable as a business is becoming impossible. I’m starting to realize we might never be back… that live music may never recover.” CLMA member, November 2020



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