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Hear and Now Study


  • By Anja Kniffen


ShArE


Hear and Now Study

The Canadian Live Music Association (CLMA), in collaboration with consulting firm Nordicity, is currently conducting the first-ever Economic Impact Assessment of the live music industry in Canada.

The Hear and Now study is set to understand the economic power and potential of Canada live music industry. The research will quantify the direct, indirect, and induced economic impacts of the live music sector, including the tourism and fiscal impact of the industry at the national level. Data will also estimate the social and music industry-related impacts at the national level.

The date to fill out the survey has been extended to Thursday, June 27. To make the survey completion process easier, the CLMA has provided a preparation tool containing all the questions you’ll be required to answer on the platform. Completing the survey takes an average of 20 minutes and only one response per organization is needed.

Don’t miss out on the opportunity to let your voice be heard in telling the story of the music sector. Fill out the survey here.



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