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#MUSIC TALKS: MERCH 101


  • By Amsa Yaro


ShArE


#MUSIC TALKS: MERCH 101

The music business is complex. As digital disruption continues, the music industry evolves, discovers and creates new revenue models. All aspects of the industry are impacted creating new exciting opportunities. Enter the world of music merchandise. 

Band merch has always existed but has never played as essential a role as it does now. With recorded music revenues being less and less lucrative, live performance and merch have begun filling the void of recorded music sales. This next installment of #MusicTalks focuses on the world of merchandising in the music biz. Venues, Festivals, Record Labels and Musicians all have a major stake in this game.

Part 1: The Art & Science of Merch

Part 2: Merch MGMT – On The Road & Online 

Part 3: Spotlight: Unique Merch Items & Tactics 

Date:  September 25th, 2018

Time:  7pm - 9:30pm

Venue: The Bakers Dozen, 613 Dundas Street, London, Ont.


Hear firsthand from locals about their unique merch items. Artists showcase their products and talk about the process and success it has brought them.



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